Extra, Extra
2006, Illustration
Publisher: The New York Times Week In Review
1 of 1

Journalists over the years have assumed they were writing their
headlines and articles for two audiences-fickle readers and nitpicking
editors. Today, there is a third important arbiter of their work: the
software programs that scour the Web, analyzing and ranking online
news articles on behalf of Internet search engines like Google, Yahoo
and MSN.--From ‘This Boring Headline Is Written for Google’
by Steve Lohr