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The Secret Life of Cowboys
2003, cover design
Publisher: Scribner
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From Publishers Weekly
This book’s jacket (of a cowboy and his shopping cart in a supermarket frozen-food aisle) perfectly sets the tone for its offbeat theme: an account of Groneberg’s evolution from Chicago suburbs to Montana ranches..."I chased a dream and it kicked me in the teeth.” Groneberg succeeds as cowboy and poet, tossing a saddle on his soul and riding into the shadows: “Night is gathering. I can smell the burning stars.

That’s designer Rodrigo Corral as the shoppin’ cowboy.

Photography by Jason Fulford