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Quit Your Job
1993, annual report
Client: Blue Cross Blue Shield of Maryland (while at GKV Design)
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A young designer stopped by the studio the other day and as he sheepishly showed work he was doing ‘on the job,’ I flashed back to the last such ‘job’ I held in Baltimore.

I remembered a particular project (one I should have never been working on in the first place) that had degenerated into a situation where the client--some middle manager at Blue Cross Blue Shield of Maryland--was standing behind me making me move type around etc...I remember insisting that we put a sunset on there just for spite.

I snapped out of it and told this designer to quit immediately, and that he would figure out how to pay his bills some other way. This is advice that I would have found difficult to follow when I was in a similar situation--making a steady paycheck--as I had to be fired before I finally made the decision to start working for myself.

I always wished I’d quit that last job, which is probably why I’ve held onto this piece-of-shit for 15 years.