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Insight for Life
1998?, poster design
Client: IMS Health
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I am a little cloudy about the details but I think this poster is from the late nineties. The client was IMS Health, a huge international ‘pharmaceutical information company,’ (frightening) and that this poster was part a series I designed for an ongoing campaign. 

Anyway, I convinced my friend--photographer Michael Northrup (aka Strobs)--if he wanted to make some $$$ and look thru his archive and find images that would work with the idea of “Insight for Life.”

We ended up using 3 or 4 of his images, one of which was this photo (left) of his daughter Alex playing with ‘toys’ in the tub.

A year of so later Michael confessed to the identity of one of the ‘toys’: The white object in the center of the image is a diaphragm inserter/remover.

I love you Strobs.